bbm

Its no secret that one of the biggest world wide tech disappointment accrued yesterday, the BBM launch cancellation.

Despite the extreme hype and rumors followed by official statement of the release date, BlackBerry failed to live up to yet another promise. After hours of strange silence, Blackberry came with a statement that an unofficial leaked BBM made its way to over  1 million consumers resulting in issues which in turn resulted in the cancellation of the launch.

Prior to launching BBM for Android, an unreleased version of the BBM for Android app was posted online. The interest and enthusiasm we have seen already – more than 1.1 million active users in the first 8 hours without even launching the official Android app – is incredible. Consequently, this unreleased version caused issues, which we have attempted to address throughout the day.

Our teams continue to work around the clock to bring BBM to Android and iPhone, but only when it’s ready and we know it will live up to your expectations of BBM. We are pausing the global roll-out of BBM for Android and iPhone. Customers who have already downloaded BBM for iPhone will be able to continue to use BBM. The unreleased Android app will be disabled, and customers who downloaded it should visitwww.BBM.com to register for updates on official BBM for Android availability.

As soon as we are able, we will begin a staggered country roll-out of BBM for Android and continue the roll-out of BBM for iPhone. Please follow @BBM on Twitter for the latest updates and go to www.BBM.com to sign-up for updates about BBM for Android and iPhone. These issues have not impacted BBM service for BlackBerry.

How and what issues did the unofficial app cause? Did BlackBerry not except this huge download rate? My personal take on the above after reading some comments and thinking it over:

There were no issues, instead BlackBerry purposely leaked the version to see if the app would live up to the peps expectation. The reaction was not of what they expected thus resulting in the above statement blaming the public while buying some time. The no further date only adds to the theory.

Scenario 2, is that the server couldn’t handle the large load so instead of admitting a mistake the blame was put on the public.

How did the unofficial beta app made its way out only hours before official release? What damage did it cause?In any case, the disappointment was huge and may even be the final nail in the coffin of the dying company. Its mistakes like that that pulled them down from the top.

Empty promises and no solid release dates.

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