The rumors were true false, Google will not be buying Twitch after all. Instead, Amazon will finalize the deal soon to acquire the games streaming giant. I am happy that it is Amazon instead of Google and before you call me anti Google crusader let me tell you this:
I have never broadcasted anything on twitch although I am planing to. The likely scenarios if Google managed to buy it would have been:
- Google shuts it down and merge it with YouTube. or
- Ruin it to the point of no return much like the YouTube.
- Google +
Amazon on the other hand has a vision, to become the best and with the ongoing company innovation and services I can easily trust Amazon over Google any day. Don’t get me wrong, I love Google but in this case; not so much. You can read the announcement bellow:
On August 25, 2014, it was reported that the rumored Google deal had fallen through, and that Amazon.com Inc. was in talks to acquire Twitch for at least $1 billion.[37][38] The acquisition was confirmed by Twitch executive Emmitt Shear shortly after. The deal, valued at $970 million, will be finalized within the remainder of 2014.
Twitch will be operated as a wholly-owned subsidiary of Amazon.com Inc, with Emmitt Shear remaining as CEO. Shear touted the Amazon Web Services platform as an “attractive” aspect of the deal, and that Amazon had “built relationships with the big players in media” which could be used to the service’s advantage—particularly in the realm of content licensing. The purchase of Twitch marks the third recent video gaming-oriented acquisition by Amazon, which had previously acquired the developers Reflexive Entertainment and Double Helix Games.